Products & orders
Add and edit products, photographs, descriptions, size options, prices and stock. Hide or archive items and manage orders where the shop module is included.
THE SECTOR OS WEBSITE SERVICE
A website you can run.
A team behind it.
Your skills are in your business. You should not need to learn AI, write code or work out how all the pieces fit together to have a professional website.
We bring the design, shop or booking tools, private dashboard and ongoing care into one clearly agreed service.
The setup preview is exploratory. Your project scope, price and available features are confirmed before you commit.
MORE THAN THE FRONT PAGE
The design is the beginning.
The working system is the service.
A good-looking page is one part of the job. The catalogue, editing controls, customer journey, account access, connections and testing all need attention too. We make those responsibilities clear from the start.
FROM FIRST CONVERSATION TO DAILY USE
Five clear stages. No guesswork.
- 01
Agree the job
We agree what your website needs to do, what you sell, which tools you need and who will manage it. Your written scope sets out the price, content responsibilities, editing controls and support allowance.
- 02
Approve the design
Review the main pages on desktop and mobile: your homepage, services or collections, and the booking or product journey. We agree the included design revisions before building.
- 03
Connect the working parts
The approved design is connected to your catalogue, forms, dashboard and agreed tools. We configure the editing controls included in your project so your everyday changes have a clear home.
- 04
Add real content and test
You supply approved information, images and prices. We load the agreed initial content and check the journeys in scope: saving edits, enquiries, products, bookings, delivery and payments where connected.
- 05
Launch, learn and look after it
After the agreed checks and your approval, we launch and show you how to use your dashboard. Your monthly licence then covers the hosting, included tools and ongoing care defined in your plan.
CONTROL WITHOUT THE COMPLICATION
Make everyday changes yourself.
Your client login gives you access to your own business. You edit content in agreed places while the layout and styling stay consistent.
Website content
Update designated text, images, galleries, contact details and opening hours through the controls agreed for your site.
Offers & announcements
Manage promotional content where those controls are included. Scheduled campaigns and automated messages require the relevant module and connection.
Page sections
Choose or reorder approved sections where a section editor has been enabled. New layouts and structural changes are scoped separately.
Agreed controls, demonstrated before handover. Editing permissions and tools depend on your package and the completed build. We do not assume every site includes every control listed above.
A WEBSITE WITH ROOM TO DO MORE
Your website, apps and plug-ins.
Working towards the same goal.
Your website can become the front door to a wider business system. Start with the tools that solve today's problems, then add supported capabilities when you need them.
Sell and take bookings
Build your agreed setup around a shop, product options, gift vouchers, appointment requests, classes or ticketed events. We confirm the availability, payment connection and working journey for each selected tool.
Connect the back office
Bring relevant orders, bookings, customer records and tasks into authorised workspaces. The tools included in your package help you manage the work behind the website.
Add apps and plug-ins
Use supported Ask Dougie tools and compatible connections to extend your website. An app may work through a hosted page, an embedded tool, a link or a platform-specific plug-in. We check the fit; not every tool installs on every website.
Keep improving as you grow
Use your agreed review and support allowance to discuss new ideas and priorities. We help identify the next useful step, explain the options and plan additions around your business.
Your package lists the exact tools and connections. Some capabilities are pilots or planned. Additional app licences, provider subscriptions, integration work or usage charges may apply; these are explained before activation.
Explore the business tools and current availability →ONGOING DEVELOPMENT ASSISTANCE
As your business changes,
your setup can evolve.
A first website should give you a useful foundation. Your ongoing service provides an agreed route to discuss improvements rather than leaving you to work out the next technical step alone.
Within your plan's review allowance, discuss new services, a bigger catalogue or a changing customer journey. We help prioritise useful improvements and clarify the work and cost involved.
Relevant tested fixes and improvements to the included shared tools form part of the maintenance scope agreed for your plan. New tools and major capabilities are assessed separately; a development roadmap is not a promise that every feature is already available.
Extra pages, a new booking workflow, another supported app or a bespoke integration can be planned as a separate project or upgrade. You approve the scope, price and timing before work begins. Your monthly licence does not include unlimited bespoke development.
PROPOSED WEBSITE SERVICE LEVELS
Know exactly what you are choosing.
Basic, Pro and Gold describe the proposed website service and assistance level below. They are distinct from the existing Basic/Pro sector-tool bundles. Your final quote names the website level and exact tools together, so included tools are not charged twice.
For commercial review. These are proposed allowances, not active subscriptions or a readiness guarantee. The earlier indicative prices still need checking against this scope. We confirm price, included modules, availability, responsibilities and support hours before you commit. Gold is not currently an enabled software entitlement.
A professional website you manage.
A small business that needs a clear online presence and enquiries.
- Up to 5 main content pages at launch.
- Enquiries and a professional online presence.
- Client-managed content. Optional content work quoted separately.
Your website with a shop or booking journey.
A business ready to sell products OR manage a supported booking workflow.
- Up to 7 main content pages at launch.
- Shop up to 25 products OR a supported booking workflow.
- Client-managed content. Up to 15 minutes of routine content assistance per month, by request.
A broader connected setup with more guidance.
A growing business that needs several agreed tools and ongoing improvement reviews.
- Up to 10 main content pages at launch.
- Shop up to 100 products OR a booking workflow, plus up to 2 agreed standard modules.
- Client-managed content. Up to 30 minutes of routine content assistance per month, by request.
More of the day-to-day work handled for you.
A separately scoped service for businesses that want someone to help operate and improve the setup, as well as host it.
- Named tasks, authorised access and a monthly hours allowance.
- Agreed reporting and improvement priorities.
- Individual quote; provider and licence costs identified.
| Included scope | Basic | Pro | Gold |
|---|---|---|---|
| Best suited to | A small business that needs a clear online presence and enquiries. | A business ready to sell products OR manage a supported booking workflow. | A growing business that needs several agreed tools and ongoing improvement reviews. |
| Main content pages at launch | 5 pages | 7 pages | 10 pages |
| Initial content entry | Up to 5 pages using your supplied copy and images. | Up to 7 pages and, for a shop, the first 10 products from your complete supplied information. | Up to 10 pages and, for a shop, the first 25 products from your complete supplied information. |
| Included workflow proposal | Contact/enquiry form and social links. Transactional business apps quoted separately. | Choose one core workflow: a shop of up to 25 products OR one supported booking service. Exact module and connection named in your quote. | A shop of up to 100 products OR a supported booking workflow, plus up to 2 further supported standard modules from an agreed list. Bespoke integrations excluded. |
| Client editing controls | Designated page text, images, contact details and opening hours. | Basic controls plus the selected catalogue or booking controls, after that workflow is verified. | Pro controls plus the agreed controls for additional included modules. Staff permissions require separate verification. |
| Support proposal | Guides and ticket support for the included website. Proposed initial response target: within 2 working days. | Guides and ticket support for the included setup. Proposed initial response target: within 1 working day. | Priority ticket triage during agreed working hours. Proposed initial response target: within 1 working day; no guaranteed resolution time. |
| Design reviews and training | One design review before launch; one 30-minute handover. | Two design reviews before launch; one 45-minute handover. | Three design reviews before launch; one 60-minute handover. |
| Development guidance | Advice through support; new pages and tools receive a separate quote. | One 30-minute improvement review per quarter. Agreed actions may need a separate quote. | One 30-minute improvement review each month, with a prioritised action list. Delivery outside the included scope is separately quoted. |
| Routine content assistance | Client-managed content. Optional content work quoted separately. | Client-managed content. Up to 15 minutes of routine content assistance per month, by request. | Client-managed content. Up to 30 minutes of routine content assistance per month, by request. |
| Common foundation | Responsive design, hosting, HTTPS, agreed maintenance and fault handling, backup/recovery arrangements, designated editing controls and the agreed SEO rollout scope. | Responsive design, hosting, HTTPS, agreed maintenance and fault handling, backup/recovery arrangements, designated editing controls and the agreed SEO rollout scope. | Responsive design, hosting, HTTPS, agreed maintenance and fault handling, backup/recovery arrangements, designated editing controls and the agreed SEO rollout scope. |
| Provider charges | Domains, mailboxes, payment fees, messaging usage and other provider costs identified separately. | Domains, mailboxes, payment fees, messaging usage and other provider costs identified separately. | Domains, mailboxes, payment fees, messaging usage and other provider costs identified separately. |
| Bespoke development | Separately scoped, priced and approved. No unlimited development allowance. | Separately scoped, priced and approved. No unlimited development allowance. | Separately scoped, priced and approved. No unlimited development allowance. |
What the allowances mean
A main page is a designed content page; routine product pages and system policy pages do not use that page allowance. Product caps apply only where a shop is the selected core workflow. A design review is one consolidated round of feedback.
Content assistance covers small changes to supplied text or images within existing layouts. Time does not roll over; unused minutes are not a credit. Calls, meetings and work within an allowance are scheduled through the agreed support route. Fault handling follows the maintenance scope and does not use the routine content-editing allowance.
Growth reviews provide advice and priorities. They do not automatically include implementing every suggestion. Extra pages, additional catalogue capacity, new modules, custom integration, major redesigns, copywriting and photography need an agreed quote.
MANAGED SYSTEMS · INDIVIDUAL QUOTE
A named service, with a named workload.
Available as an agreed managed-service arrangement alongside the appropriate website and tools. The scope, access model and operational checks must be agreed before the service starts.
- What we manage
- An agreed schedule can cover product entry, routine website updates, system configuration, workflow checks and coordination of supported providers.
- How work is allocated
- A named task list, named authorised users, a monthly hours allowance and an agreed review/reporting schedule. Hours and price are quoted for your operation.
- How extras work
- Requests are logged and prioritised. Work beyond the allowance, a new integration or substantial development needs a separate approved quote. No automatic paid overrun.
- What stays with you
- You approve content, prices, payment/refund decisions and who has access. Your team remains responsible for physical fulfilment and business operations unless separately contracted.
- What it is not
- It is not unlimited development, guaranteed 24/7 cover, automatic social posting, or someone running your entire business. Provider subscriptions and usage remain separately identified.
Some tools and editing controls are pilots or in development. Each selected workflow must be configured and verified for the client before launch. No new plan is purchased, enabled or billed from this comparison.
KNOW WHO DOES WHAT
A clear boundary keeps the service useful.
| You manage day to day | Your agreed care plan | Quoted separately |
|---|---|---|
| Products, stock, prices and orders through your enabled dashboard. | Website hosting and access to the software tools included in your licence. | New tools, bespoke integrations or substantial changes to the approved scope. |
| Approved text, images and announcements through your enabled editing controls. | The maintenance, issue monitoring and technical support specified in your plan. | Product entry, copywriting, image preparation or content management beyond your allowance. |
| Your business information, approved prices, fulfilment and responses to customers. | The handover, guides, training and support route agreed for your package. | Redesigns, additional page layouts, extra training or work beyond the agreed support allowance. |
CLEAR COSTS FROM THE GET-GO
Setup. Monthly care.
Any extras, agreed first.
We explain the complete cost before work starts, including what you will need to maintain yourself.
View current proposed packages →The agreed design, build, setup, initial content allowance and included revision rounds. Your quote records the deposit, remaining payments and approval stages.
Hosting, included software, maintenance and defined support. The agreed SEO service is included within the website licence as it rolls out; scope and reporting availability are confirmed for your plan. Support hours, response targets, backup and recovery arrangements, and review frequency are stated in your agreement.
Domains, mailboxes, payment processing, messaging usage and other provider charges are identified separately. Additional work is priced and approved before it starts. Ongoing website care does not mean unlimited edits.
BEFORE YOU SAY YES
What your proposal should spell out.
- Your pages, products, tools and any work explicitly outside scope.
- Which features are working, which need setup, and any planned items.
- Exactly what you can edit, and who can access your dashboard.
- What content you provide and how much we will initially enter.
- Setup costs, monthly fees, provider costs and payment milestones.
- Included revisions, training, support allowances and response targets.
- Launch checks, customer approval and responsibilities after launch.
- Domain access, content licensing, cancellation and available export arrangements.
PLAIN ANSWERS
You do not need to be technical.
Do I need to understand AI or write prompts?
No. You tell us about your business and provide the information customers need. We handle the build. Your dashboard uses everyday labels such as Products, Orders and Settings; you do not need to operate a development tool.
Can I manage my own website?
Yes, through the editing controls included in your project. We confirm these before you commit and demonstrate them before handover. A product editor does not automatically include a full page-layout editor.
Is this suitable if I am not confident with technology?
That is exactly why clear controls, a guided handover and an agreed support route matter. We show you the tasks you actually need to do. You can also ask for a separately priced managed-content service.
Is every feature shown on Ask Dougie ready to use?
No. Some tools are demonstrations, pilots or planned features. Your proposal identifies what is available for your project, what requires configuration, and any dependencies before launch. A visual preview is not proof that a payment or automation is active.
What happens after the design is approved?
We connect the agreed working functions and editable content, add the included initial content and run the agreed checks. Design approval is a milestone; final launch follows functional testing and your approval.
Does my monthly fee include unlimited changes?
No. It covers the hosting, tools, maintenance and support specified in your plan. Content entry, new pages, redesigns, new integrations and additional training may be separately charged. We agree additional work and its price before starting.
Will you add all my products for me?
Your quote states how many products or pages we will initially enter and what material you need to supply. Further product entry can be done by you, or commissioned as an additional service. Photographs, descriptions, prices and usage permissions need your approval.
Can I take payments as soon as I see a shop preview?
A preview can show the journey before payments are active. Selling requires your business payment account, confirmed products and prices, delivery arrangements and the agreed launch checks. Test orders are not real paid orders.
What happens to my domain and content if I leave?
Before you sign, we confirm domain registration and access, ownership and licensing of supplied material, the available data exports, cancellation terms and any migration work or fees. Exporting shop data is different from transferring the complete hosted software.
Can you help develop the website as my business grows?
Yes. Your agreed review and support allowance gives you a route to discuss improvements, choose suitable tools and plan the next stage. Additional licences, substantial new features and bespoke development are scoped and priced before work starts.
Will every plug-in work with my current website?
No. Compatibility depends on the website platform, the tool and the connection method. We check the supported options before agreeing an integration; a hosted app or link is not the same as a downloadable plug-in.
How quickly will support respond?
Your service agreement states the support channel, working hours, response targets and included allowance. We do not promise round-the-clock or unlimited support unless it is explicitly part of your agreement.
START WITH WHAT YOUR BUSINESS NEEDS
Bring your business.
We will guide the website part.
Explore the setup, see examples and agree a clear scope before committing.